Brainstorm and Storyboard

Magma/Coffee/Incision

The word "magma" coming at first, then it melt by each letters.
The word “Coffee” is six coffee beans represent coffee letters. And the coffee powder appear the word mix with the milk lattle art. Then its become the leaf shape.
The word "incision" coming up with several blade trace on each letters.

Gum/Insomia

Gum word show at the first, as very normal bubble font style, then show its feature: stickness Then it turns back again.
'Insomia' at the first of the animation the invisible circle in the middle, it also represents 'head on the pillow' Then the invisible head turn to the left and right, so during the frame 2 and frame 3 we cannot see the letter S and M, but in the end of the story, is the insomia person hear the alarm clock noise, then wake up, so the word shows to audience at the end of animation.

Vortex/Barcode/Lighter

'Vortex' start with the each letters come through the screen as large, bold letter. Then its start to rotate into a point. and then the word smaller than before. in the end of the stage, 'vortex' in a point and cannot see.
'Barcode' The inspiration from the Matrix style, the Barcode is the digital text layout coming on the stage, then on the top of each letters, the barcode lines come through the screen and extend much more longer. But on the Frame 4 the barcode lines disappeared only the word left in the end.
'Lighter' That words is personate the action of the smoker try to get the fire on their cigarette, the circle point means the swith on the fire in the each action, then the other 5 words 'ghter' come into the screen, the i became smaller, When the L letter show to audience in the end, its get fire.

The next three storyboards are my favourite three words where more detail can be shown from longer storyboards.And my favourite and best one storyboard is Magma.

Magma

Coffee

Gum

I have chosen to use Magma because at the first of my inspiration, i try to get some letter is the laser beam. And i found the text layout is kind of rock or earth style, so the magma come in to my mind. Probably magma one is more interesting than the gum and coffee because of these two words might be really common style for the audience. Try to show some different experience to them, the hardest part in the magma one probably is the melt process.